Multi-Objective Personalization in Multi-Stakeholder Organizational Bulk E-mail

Bulk email is often used in organizations to communicate ``important-to-organization'' messages such as policy changes, organizational plans, and administrative updates. However, normal employees may prefer more relevant their jobs or interests. Organizations face the challenge of balancing prioritizing they know (tactical goals) while maintaining employees' positive experiences with these bulk emails, then continue read emails future (strategic goals). Could personalization help achieve tactical strategic goals? In an 8-week field experiment a university newsletter, we implemented 4x5x5 factorial design on personalizing subject lines, top news, message order based both organization's preferences. We measured designs' influences open/interest/recognition/read-in-detail rate whole newsletter single within it. found that only got higher recognition rates when being put lines / news goal). Mixing them employee-preferred did not bring further improvement own but could improve newsletter's rate. Only solely contained were slightly interested analyze which topics preferences conflicted. Finally, discuss suggestions recommendation for email.